Hi, I’m Yana.

I’m a marketing and operations strategist with 10+ years of international experience across global consumer brands and Fortune 500 technology. My background spans brand strategy, marketing operations, and partner ecosystems, with a strong focus on building scalable systems that drive measurable business growth.
 
I spent nearly a decade at Philip Morris International, leading product launches and cross-market marketing programs across Europe in highly regulated environments. In 2025, I transitioned into U.S. enterprise technology, joining Corning Optical Communications to support a large partner network across the United States and Canada, where I focus on improving workflows, digital platform engagement, and cross-functional alignment.
 
Alongside my corporate role, I founded NorthPoint Branding to support small and mid-sized businesses and international entrepreneurs entering the U.S. market. My work centers on clear positioning, operational readiness, and the responsible use of data and AI-powered tools to support sustainable growth.
 
Based in Charlotte, North Carolina, I collaborate with teams across the U.S. and internationally, helping organizations turn complexity into clarity and strategy into execution.